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What fundraisers can learn from The Traitors - season 4
I don't know about you, but the last few weeks the Fireside team have been obsessed with The Traitors. When I say that I've personally been obsessed, I mean obsessed . I mean reading clickbait articles such as 'Why Claudia Winkleman always wears fingerless gloves on The Traitors' level obsessed . Lisa was even obsessed enough to break her ‘no screen time before school’ rule with her kids to catch up on a particular episode. Through conversation with our research lead, Lucy Mi
Jan 203 min read


How to say no
This was the first year in a long time that I felt real resistance coming back to work. I absolutely love my job, but I also love not setting an alarm in the morning, and the change of pace feels particularly hard coming into 2026. It’s not that I don’t want to work. It’s that I don’t want to overwork… again. It feels like there’s an expectation in the fundraising world to bite off more than you can chew and… chew it. This year can’t be like that. Our bodies, minds and our lo
Jan 83 min read


This is me asking
I recently caught up with an old client for the first time in over a year, and they mentioned in passing that they’d used our work together to land a major partnership. We’re talking a seven-figure, national campaign partnership. They mentioned it like it was just another update, and I nearly fell off my chair. When I asked them how long they’d had it confirmed, they said three months. I was STOKED for them, but also couldn’t believe they hadn’t told me: I’d have thrown them
Dec 4, 20252 min read


Three things to look forward to
Last week, we shared Rachel Holborow’s research into the reality of what it’s like to be a corporate fundraiser . The research showed us how much potential there is for corporate fundraising, but also how hard it can be, so we wanted to share three things to look forward to: 1. Christmas. The John Lewis and Coca-Cola adverts are out, meaning Mariah Carey has thawed and… 🎶 It’s Time. 🎶 If there’s one thing the sector needs right now, it’s a break: I hope you get the chance t
Nov 19, 20252 min read


When to use AI in corporate fundraising
It was Fireside’s third anniversary last week, and we held one of our first proper team away days to mark the moment. We spoke about our favourite and least favourite things about the year. What we were proud of, and what we’d like to change. The team had one primary complaint… …that there used to be an employee of the month programme. Until there were actual employees. The employee of the month hallway would just be a line of pictures of me until it actually mattered. So we
Nov 6, 20253 min read


I can’t believe it.
1,095 days ago I sat alone in a co-working space that used to be a Tesco and opened my ‘Fireside Fundraising’ laptop for the first time. I had a virtual coffee with a couple of friends, made a website that looked like a GCSE art project, and got to work. Three years later, Fireside is an actual corporate fundraising consultancy. We’re a team of three (myself, Lisa Clavering and Lucy Mitchell ), sometimes four (when we rope in Laura Swan ) who’ve worked with 40 clients this y
Oct 30, 20252 min read


London, Bratislava, Amsterdam… Where are you?
I’m writing this from the lobby of the hotel that hosts the Central and Eastern European Fundraising Conference . I’ve got a few days of...
Oct 9, 20251 min read


What Pixar Can Teach Us About Fundraising
How much Pixar have you watched over the last few weeks? We know that it’s been the school holidays, and a good Disney or Pixar film is a...
Aug 27, 20252 min read


Why do companies give to charities?
As you read this email, I’ll be hopping off the train to meet my partner’s dad for the first time - which speaks both to the power of...
Jul 30, 20251 min read


Quarter 2 roundup
I hope your July has been kinder than mine! Between the heatwaves and the rainstorms, my chronic stomach condition has been flaring up...
Jul 15, 20252 min read


Doreen Can't Dance - making stories feel real
Two weeks ago, I shared a story. I admitted that when I hit send, I was scared. I told you about what it meant to me to be a gay...
Jun 18, 20252 min read


Are You Proud?
I have to admit. Pride groups used to really frustrate me. I remember at one of the first fundraising conferences I ever went to, there...
Jun 3, 20254 min read


Maybe I Did It Wrong?
My first few years of fundraising leadership were a whirlwind. I was one of the first fundraisers the charity had ever had. I knew that...
May 6, 20253 min read


95% of health partnerships are started by a patient - from competitor research. sent
I hope you’ve had a good Easter. I just took my boyfriend away on the first ever holiday I’ve planned using ChatGPT. It was recently a...
Apr 22, 20253 min read


Quarter 1 recap
How is it April already? It feels like this year has whizzed past - though nothing says the passing of time like seeing my nephew every...
Apr 9, 20251 min read


Why your prospects won’t work...
February has bloody flown by, eh? If I had a pound for every time I’d heard ‘January lasted forever, but February disappeared in a blink’...
Feb 26, 20252 min read


Would you ever 'work with the devil'? A look at one charity's experience of working 'with the devil', and what we can learn from it.
Content warning - this email discusses themes of suicide/ gambling. I don’t know about you, but watching Trump return to presidency has...
Jan 29, 20252 min read


What can we learn from The Traitors?
I don't know about you, but the last few weeks the Fireside team have been obsessed with The Traitors. Season 2 was excellent, but it...
Jan 22, 20253 min read


What's your intention?
What's the latest it's acceptable to wish someone a Happy New Year? I've heard answers from the 3rd of January, through to the end of...
Jan 15, 20253 min read


Does your charity need a USP?
If you haven't seen Inside Out 2 yet, I really recommend catching it in cinemas. I don't know about you but I find the focus and...
Jul 11, 20243 min read
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