Build partnerships worth paying for 

‘You get in life what you have the courage to ask for.’

Oprah Winfrey

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Two of the hardest questions for us to answer in corporate fundraising are:

1. What do we offer to companies?

2. How much do we ask them for in return?

The answers to these questions have real consequences.

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Our director, Andy, was once in the room with a horse welfare charity when a trustee suggested that a bank “basically owe us £1,000,000” because they happened to have a horse in their logo. You can imagine how that might translate into a pitch and how successful it might have been. (Spoiler alert: it didn’t and it wasn’t.)

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Andy was also the person who convinced a charity to up their ask to a partner from £5,000 to £50,000 – and not only did they do it: they got a yes. This approach became 10x more valuable simply through confidence.

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As a relatively young vocation, corporate fundraising doesn’t yet have a huge evidence base behind it. While we can learn from business to business approaches, not everything translates. The best we can do is learn from our peers and adapt to what feels right to us.

 

If you’re at the start of your corporate fundraising journey - or at a moment of pause and evaluation, we’ve put together a collection of this peer-led evidence. We’ll talk you through: 

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• Four real-world examples of ways charities have approached their partnership and pricing strategy 

• The pros and cons of each option

• A guide to gathering your colleagues so your charity can create its own approach 

 

In short, it’s all you need to help reframe your approach to corporate partnerships! Fill in your details below and you’ll get your FREE copy of the guide.