Why Companies Give
(in their own words)

While individual giving is backed by decades of data and behavioural insights, corporate fundraising is still swimming in a sea of assumptions, opinions, and well-meaning anecdotes. As a sector, we’re making the approaches that could cure diseases, protect the planet or change lives based on educated guesses. 

 

In response, companies aren’t giving as much as they could be. 

 

If we can get companies to see the value of corporate partnerships to the tune of just 0.5% of their turnover, we’d get a cash injection of £20 billion. Enough to transform the sector. More than this: enough to actually achieve the things our charities exist to do. 

 

But if we’re going to get there, we need to stop the guesswork. We need to stop making assumptions, and start asking: 

 

Why do companies give? What do individual charities do that inspires companies to take action - to put their brand, bank account and business on the line to try and make positive change?

Why don’t companies give more? What do individual charities and the sector as a whole do that puts companies off? What are the behaviours, perceptions and problems that lead a company to hold off their investment? 

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To get evidence based answers to these questions, download the research below: