Weird ways people booked meetings
- May 27
- 2 min read
The charity business awards have announced their winners, giving us a huge range of partnership examples to pull from when we’re trying to be creative. And when we’re in a space of creativity, we come to one of the biggest challenges fundraisers bring to us… how to get their foot in the door with a company. So we wanted to share some of our favourite examples of how it happened…
A health charity wanted to reach out to alcohol brands. They got the team together to drink a bunch of different beers, then wrote letters which they posted, rolled up inside individual bottles. It was very ‘message in a bottle’… and it worked. They secured a major sponsor for their upcoming special event.
An international development charity with quite an active Instagram community found sliding into prospects’ DMs worked incredibly well. Knowing that most of their day to day contacts worked in marketing, they wanted to showcase their charity’s greatest asset - their engaged audience, and the DM took them right to that page. The cause related marketing product they secured off the back of it has already raised hundreds of thousands.
A local hospice found posting tea-bags to potential partners, suggesting a ‘virtual cuppa’ worked particularly well for them. By bringing shared humanity and an unusual approach, they were able to secure a partnership with a local branch of a national company and start a number of other conversations.
But beyond these weird and whacky examples, the truth is almost every partnership you’ve heard of will have started with an email or a phone call. The basics are boring, but they’re the basics for a reason… they work. If you put in the time to approach the right people in the right way, you can make magic. One of our clients recently told us their conversion rate had skyrocketed - after the work we did together, one in every three emails they sent was landing a meeting.
If you want to talk about how to improve your conversion rates, or get your foot in the door with companies, we’d love to help.